We are FiNASALists with TRUE product thinking!
FiNASAL: Pioneering Fintech Excellence Since 2012
At FiNASAL, we’re more than just a fintech and IT services provider—we’re innovators, problem-solvers, and partners in your digital transformation journey. Founded in 2012 as Generix Sol, we’ve grown into a trusted name with over decades of FiNASAList experience, empowering financial institutions with scalable, secure, and AI-driven solutions. Headquartered in Pakistan with a global reach, we specialize in Microsoft Dynamics 365, CRM, ERP, BPM, and cutting-edge IT managed services, delivering measurable impact for banks and financial services organizations worldwide.
Who we are
We are FiNASALists—a team of over 100 passionate professionals with deep expertise in financial services and technology. Our mission is to unlock the true value of digitalization by combining industry knowledge, technical excellence, and a customer-first mindset. From our multiple centers of excellence in Pakistan and Egypt we serve 1000+ SMEs and 50+ reputable corporates globally with a focus on compliance-driven markets like Saudi Arabia.
2012
Founded
50k
Monthly active users
150+
FiNASALists
50+
Companies trust our solutions
FiNASALists: True Professionals with product thinking!
As FiNASALists, we unlock the true potential of digitalization with Microsoft Dynamics 365/CRM and cutting-edge technologies. Our team of dedicated, Microsoft-certified consultants combines deep industry knowledge, technical prowess, and a product-thinking mindset to deliver transformative solutions. We offer end-to-end services—consulting, implementation, managed services, and offshore support—designed to elevate customer engagement, streamline operations, and drive growth.
Digital transformation goes beyond technology; it’s about people, processes, and strategic vision. Our proven methodology ensures seamless CRM migrations, integrations, and maintenance, maximizing your Dynamics investment. From strategic planning to post-deployment support, we guide you every step of the way, ensuring compliance with standards like SAMA and ZATCA. Experience our expertise firsthand with a free two-week trial of our CRM offshore support services, designed to keep your enterprise thriving.
What We Do
FiNASAL delivers tailored solutions that drive efficiency, compliance, and growth for financial institutions. Our core offerings include:
- Microsoft Dynamics 365 & CRM Expertise: From consulting and implementation to migration and ongoing support, we optimize your Dynamics ecosystem to enhance customer engagement and operational efficiency.
- IT Managed Services: Our 24/7 production support and staff augmentation ensure uninterrupted operations with 99.9% uptime, tailored to meet stringent regulations like SAMA and ZATCA.
- AI-Driven Innovation: We build intelligent ERP, HR, payroll, and microfinancing solutions, leveraging AI, BI, and DEaaS to empower data-driven decision-making.
- Full-Stack & Mobile Development: Our clean, intuitive interfaces and robust applications—spanning web, iOS, and Android—connect users to critical tools like CRM, POS, and HR systems, anytime, anywhere.
We build the modern web
Creative user interface design from a world-class team
Our Vission
To lead fintech innovation, empowering financial institutions with scalable, secure, and AI-driven solutions that drive digital transformation and ensure regulatory compliance.
To deliver tailored IT solutions that enhance financial well-being, combining premium design, full-stack development, and mobile-first strategies to create seamless, impactful experiences.
Our Mission
Why Choose FiNASAL?
- Proven Expertise: With 13+ years in CRM, ERP, and fintech, we deliver solutions aligned with Vision 2030 and global standards.
- SAMA-Compliant Solutions: Our services meet the highest regulatory standards, ensuring security and scalability for Saudi banks and beyond.
- Cost-Effective Innovation: Achieve up to 30% cost reduction through our nearshore and offshore delivery models, leveraging Pakistan’s skilled talent pool.
- Client-Centric Approach: We prioritize people—our team, clients, and communities—building trust through transparency, authenticity, and collaboration.
- End-to-End Support: From strategic planning to post-deployment support, we guide you at every step, ensuring measurable outcomes like faster time-to-market and enhanced customer satisfaction.
Our approach
We break complex projects into manageable phases, starting with a blueprint from thorough analysis and design, followed by seamless system configuration, development, user acceptance testing (UAT), and production deployment. Our post-go-live support ensures your solutions remain robust and adaptable. Whether it’s a Dynamics 365 implementation or a custom fintech platform, we deliver value at a competitive price, blending global perspectives with local expertise.
Our Values
We believe in our values, the core of our sucecss and work together to deliver trust, convenience, and empowerment to our clients, enhancing their overall financial well-being
Authenticity
We build honest, practical solutions tailored to your real business needs.
Togetherness
We work as true partners, fostering shared goals and mutual trust.
Gratitude
We value your trust and strive to exceed expectations with every collaboration.
Transparency
: Expect clear communication, honest timelines, and no surprises.
Inspiration
We push boundaries to create meaningful, innovative solutions with lasting impact.
Service
We’re here to simplify, support, and solve, putting your needs first.
Success Stories
From accelerating digital transformation for Saudi banks to streamlining CRM bottlenecks, FiNASAL has a proven track record. Our work is fully compliant with central bank/SAMA regulation and delivered improved operational efficiency, and met aggressive time-to-market goals, all while navigating complex dependencies.
Why Partner with Us?
At FiNASAL, we don’t just deliver technology—we deliver transformation. Whether you’re a bank seeking SAMA-compliant CRM solutions, a fintech startup building a Sharia-compliant trading platform, or an enterprise needing scalable IT support, we’re your one-stop partner. Our nearshore and offshore IT Development Centers in Pakistan offer cost efficiency, cultural alignment, and access to a skilled talent pool, making us the ideal choice for financial institutions in the Middle East and beyond.
